Make It Your Own
Keep in mind what resonates with girls, then add the stamp of your own personality.
Dot Diva is our brand, but it doesn't have to be yours. Take the spirit of the Dot Diva messaging and image strategy and make it your own. These guidelines are just a starting point for creating your own way of talking to girls about computing. Here are some opportunities where you can make a big difference to how girls respond to computing.
Computer Science and Math Classrooms
Tired of students complaining that math doesn't have anything to do with the real world? Make your math and CS classes relevant to your students. Take the time to talk to them about what they value and would find important in a career. Then tell them about all the fascinating computing jobs that might be of interest to them. Be sure to let them know that the field isn't just for math whizzes—plenty of B students in math have gone on to great careers in computing. See Resources for free posters and brochures for your classroom.
Computer Clubs and STEM Afterschool Programs
There's nothing like practical, hands-on experience to help girls figure out their strengths and interests. Computer clubs have opened up a new world to many girls who never thought they'd be interested in technology—or that they'd be so good at it.
As part of your club, include time to discuss the big picture—why computing is important and meaningful, and how it's changing the world. Otherwise you may risk alienating some girls—the ones who are bored by what they perceive as pointless tinkering with gadgetry.
Keep girls' interests in mind when you decide on student projects. Some girl-friendly projects might include creating interactive e-cards for their families or friends, developing an animated tutorial that teaches sign language, building a cuddly robot companion, or designing an animated cartoon about saving the environment.
Sometimes just one adult can make all the difference in helping a young woman discover the future direction of her life. As an educator or computer professional, you could be that person who sparks a girl's interest in computing.
When you tell girls about yourself and your experiences, keep your audience in mind: what would be interesting to teen girls about your career? Instead of giving lots of details about what you've done in computing, tell them why you love the field. Share your warmth, humor, and passion.
See Profiles for examples of how women in computing have portrayed themselves using themes and messages that engage girls.
Don't lose girls before you even begin! Make sure your recruiting posters for clubs and events are dynamic, and feature the messages and images that we know work with girls. Use the image bank in Resources to design recruiting material that gives girls a reason to show up for your club or event.